Travel & Tourism Trade Shows in Orlando 2027: Complete Guide
Orlando is one of the busiest places in the world for hotels, attractions, and travel brands. If you sell anything in the tourism world, showing up at the right event here can shape your whole year. The hard part is picking the right one and doing it early enough to plan your budget.
If you are weighing the Travel and Tourism Trade Shows in Orlando 2027, you need to know what each event really is. Some are big exhibition floors. Some are meeting-only marketplaces. Others are small local expos open to the public.
This trade show marketing guide covers five travel, tourism, and hospitality events happening in the Greater Orlando area in 2027. You will find dates, venues, formats, past numbers where they exist, and tips for exhibitors. We kept things simple so you can scan fast and decide. By the end, you should know which events deserve a spot on your calendar.
Travel and Tourism Events in Orlando 2027: Quick Comparison
| Event Name | 2027 Dates | Venue and Location | Main Focus | Primary Audience | Event Format |
|---|---|---|---|---|---|
| Florida Huddle | Jan 24–27, 2027 | Gaylord Palms Resort & Convention Center (Kissimmee) | Florida destination marketing and supplier networking | Domestic and international travel buyers, tour operators, wholesalers | B2B Tourism Marketplace |
| Orlando Travel Trade Show | April 10, 2027 | Wyndham Lake Buena Vista (Orlando/Lake Buena Vista) | Advisor networking and supplier partnerships | Travel advisors, agency owners, destination partners | B2B Travel Trade Show |
| ASTA Travel Advisor Conference | May 4–6, 2027 | Signia by Hilton Orlando Bonnet Creek (Orlando) | Advisor education, advocacy, and premium travel | Travel advisors, host agencies, travel industry suppliers | Industry Conference & Supplier Marketplace |
| HITEC Orlando | June 28–July 1, 2027 | Orange County Convention Center (Orlando) | Hospitality technology, systems, and operations | Hospitality IT professionals, hotel operators, tech vendors | Hospitality Technology Exhibition |
| Orlando Travel Expo | Jan 30, 2027 | Drury Plaza Hotel Orlando (Disney Springs Area) | Vacation packages and travel discovery | Consumers, vacation planners | Consumer Travel Expo |
1. Florida Huddle 2027
Dates: January 24–27, 2027
Venue: Gaylord Palms Resort & Convention Center (Kissimmee, FL)
Florida Huddle is run by VISIT FLORIDA and is the state’s top appointment-based travel trade event. It is not a walk-around show. Think of it as a business marketplace where Florida suppliers, like theme parks, resorts, and destination marketing groups, sit down one-on-one with buyers such as tour operators and wholesalers.
People often link this event to Orlando, but the 2027 edition takes place in nearby Kissimmee at the Gaylord Palms. Suppliers get a meeting schedule that an AI-driven system builds from mutual requests. That structure saves time, because every meeting on your schedule is with someone who asked to meet you. Booth rates for 2027 start at $1,950 for an Express Booth and go up to $5,300 for a Double Booth for marketing partners. Non-partners pay higher rates.
Since it is appointment-based, the event is only for B2B tourism professionals. The organizer has not announced 2027 attendance yet. Still, if you want to lock in large travel contracts with operators from markets like the U.K., Brazil, Canada, and Germany, this is the one to look at closely.
2. Orlando Travel Trade Show 2027
Date: April 10, 2027
Venue: Wyndham Lake Buena Vista (Orlando/Lake Buena Vista, FL)
Favorite Grampy Travels, a travel agency, organizes this event. The 2027 show is billed as the “Year Two” edition and takes place on April 10 at the Wyndham Lake Buena Vista. It is aimed at travel advisors, agency owners, and destination partners who want stronger networking connections.
The goal is simple: connect local and regional travel agents with suppliers and destination reps. Big international shows rely on huge floor plans, but a regional event like this feels more personal. Smaller rooms often mean longer conversations, which can help new suppliers stand out. The organizer has not published the 2027 agenda, formal buyer appointments, or verified past attendance figures.
If you want to reach travel advisors, keep an eye on the organizer’s official event page. That is where you should find updates on exhibitor applications, booth rentals, and speaking spots.
3. ASTA Travel Advisor Conference 2027
Dates: May 4–6, 2027
Venue: Signia by Hilton Orlando Bonnet Creek (Orlando, FL)
The American Society of Travel Advisors (ASTA) will hold its 2027 Travel Advisor Conference at the Signia by Hilton Orlando Bonnet Creek. Registration is already open.
This is not a classic trade show. It is an industry conference built around education, advocacy, and business growth for travel advisors and host agencies. Sessions focus on premium and experience-driven travel, personalization, and the high-end market. That makes it a smart pick for brands selling higher-end trips.
Even so, exhibitors have good reasons to pay attention. The event includes a dedicated supplier marketplace and special networking time. Cruise lines, luxury hotel brands, and tour operators attend to meet advisors and show off their products.
Third-party industry directories estimate about 1,500 travel advisors will attend. ASTA does not guarantee 2027 numbers this early, but the conference has a strong reputation. If you plan to take part, read ASTA’s sponsorship and supplier prospectuses first. Success here depends as much on building relationships and sharing useful knowledge as it does on having a nice booth.
4. HITEC Orlando 2027
Dates: June 28–July 1, 2027
Venue: Orange County Convention Center (Orlando, FL)
HITEC stands for the Hospitality Industry Technology Exposition and Conference. It is produced by Hospitality Financial and Technology Professionals (HFTP) and is the world’s largest and longest-running hospitality technology event. The 2027 edition returns to the Orange County Convention Center in Orlando.
HITEC is different from the other events here because it is all about technology. It draws hotel operators, IT professionals, loyalty program managers, and property investors who want solutions for property management systems, payments, cybersecurity, AI automation, and guest experience. The show has a large, formal exhibition floor where vendors demo real hardware and software.
To get a sense of the size, look at the 2026 show in San Antonio. Post-show industry reports say it drew over 6,100 professionals and featured between 360 and 400+ exhibiting companies across 83,000 to 85,000 net square feet of space. HFTP has not confirmed 2027 projections, but the show has always been big.
If you plan to bring complex gear, think about logistics early. Booking an exhibit display rental in Orlando well ahead of time will make it much easier to handle the huge halls. It also helps to check the Orlando Convention Center calendar, so you know what else is happening at the venue around your dates.
5. Orlando Travel Expo 2027
Date: January 30, 2027 (10:00 AM to 4:00 PM)
Venue: Drury Plaza Hotel Orlando, Disney Springs Area (Lake Buena Vista, FL)
Fabulous Adventures Travel organizes this one-day event at the Drury Plaza Hotel. Unlike the B2B events above, this is mainly a consumer show.
The event invites people to discover their next vacation, meet travel experts, and unlock exclusive offers. It puts vacation planners in direct contact with travel service providers. It is not meant for B2B buying, big corporate networking, or bulk supplier deals.
For exhibitors, it works best for travel advisors, local tourism boards, and independent tour guides who want to sell straight to the public. Think of it as a face-to-face sales day with the public. If your goal is to market vacation packages to consumers instead of landing wholesale deals or agency partnerships, this affordable, local format gives you access to engaged buyers. Past attendance data and formal booth pricing have not been verified.
How to Choose the Right Orlando Travel or Tourism Event for Your Business
Your budget goes furthest when your goals match the event format. Not every show offers the same return, and pitching the wrong product to the wrong crowd can get expensive. Here is a quick way to sort it out.
- Destination marketing organizations and suppliers: if you want to meet tour operators and international wholesalers and negotiate high-volume inbound tourism deals, Florida Huddle is your best bet. It has a strict B2B focus and an AI-matched appointment system.
- Hospitality technology providers: if you sell SaaS, property management systems, or hotel hardware, HITEC Orlando is the only event on this list built for hospitality IT buyers and large exhibits.
- Travel brands targeting agencies: if you are a resort, cruise line, or tour operator who wants to teach travel agents and host agencies about your offers, the ASTA Travel Advisor Conference has the most serious, professional advisors. The regional Orlando Travel Trade Show can add some local Florida networking.
- Consumer-facing businesses: if you are a travel advisor or niche travel brand that wants to sell vacation packages straight to local shoppers, the Orlando Travel Expo is the right fit.
Good exhibiting starts long before the doors open. To stay on top of registration deadlines, booth logistics, and lead tracking, read our trade show exhibitor checklist well before your event. Then build a plan with our trade show marketing guide. Simple steps like pre-show email outreach and targeted social media posts can bring more people to your booth, whether you attend a giant show like HITEC or a smaller one like ASTA.
Final Thoughts on Travel and Tourism Trade Shows in Orlando 2027
The lineup of Travel and Tourism Trade Shows in Orlando 2027 shows how flexible the city is as an events destination. You can find everything from hospitality tech expos to consumer vacation showcases in one year. Plan early, ask questions, and match the event to your goal.
Keep in mind that a past event’s results do not promise the same size in the future. Formats also vary a lot, from open-floor trade shows to closed-door appointment sessions. Before you book non-refundable travel or commit marketing money, check the latest registration status, exhibitor deadlines, and venue halls on each organizer’s official website. That way, your brand meets the right buyers at the right time.