Skip to content
toyfair-new-york
Home Toy Fair NY 2027

YOUR EXHIBITION STAND PARTNER

Toy Fair NY 2027

DATE

February 20–23, 2027

LOCATION

Jacob K. Javits Convention Center

1000+

Project Delivered 

Toy Fair NY 2027: The Biggest Toy Show in the New York City

Toy Fair NY 2027 is the top trade show for the toy and play industry. Save the date in the calendar; this show starts from February 20 and runs till February 23, 2027, at the Jacob K. Javits Convention Center in New York, NY. This will be the 121st year of the show, and it started way back in 1903. Toy Fair NY is controlled by The Toy Association, and it’s known as the biggest toy show in the Western Hemisphere. This show is for trade only, so you need to work in the toy or play industry to get in.

Last year’s show had more than 720 exhibiting companies from 97 countries, and the top 25 toy retailers in the US also showed up, names like Amazon, Target, Walmart, Macy’s, and Five Below. Buyers, retailers, inventors, licensors, and press all come to see what’s new. Products at the Toy Fair NY 2027 show cover action figures, collectibles, arts and crafts, books and music, baby and toddler items, educational toys, games and puzzles, model and RC toys, and outdoor play gear. The show also conducts workshops and seminars to have a glimpse and idea about the latest trends in the toy industry, retail strategies, consumer behavior, emerging tech, and partnerships and licensing. Whether you make one exclusive toy product or a hundred, this is the show where retailers place their next big order.

Ready to turn Toy Fair NY 2027 into a limitless sales lead? Our booths are built to stop buyers in their tracks and get them talking about your product. We’ve worked at the Javits Center for years, so we know how to get your booth built fast and right. Being a 16+ years experienced trade show booth builder in New York with a 500+ successful projects record, we also offer turnkey tailored solutions across the US. Book a free booth design and walk into Toy Fair NY 2027 expo ready to close deals.

BUILT TO ATTRACT. DESIGNED TO PERFORM.

Explore custom exhibits designed around real brands, real goals, and real show floors. From compact rentals to large custom environments, Whimsical Exhibits USA creates exhibit solutions tailored to your space, budget, and marketing objectives.

frequently asked questions

Toy Fair NY is trade-only and open only to retailers, manufacturers, buyers and the media.
Recent shows have drawn more than 720 exhibiting companies from close to 97 countries.
The show covers toys, games, collectibles, educational products, baby and toddler items, and outdoor play gear.
Yes, booth space at the Javits Center fills up fast, so early booking gets you a better spot on the floor.
Yes, first-time exhibitors can get good placement by booking early and working with a trade show stand builder who is local and has worked at Javits Center before.