SLATS 2027

DATE

January 20–22, 2027

LOCATION

Las Vegas, NV

1000+

Project Delivered

Sports Licensing and Tailgate Show (SLATS) 2027- The B2B Marketplace for Licensed Sports Merchandise

SLATS (Sports Licensing and Tailgate Show) 2027 is the industry’s premier B2B event for licensed sports and tailgate products. January 20-22, 2027, is the date of the event held at the Las Vegas Convention Center, South Hall, Upper Level, in Las Vegas, NV. Sports Licensing and Tailgate Show (SLATS) 2027 is the only show built just for collegiate and pro sports licensing. It brings licensors, licensees, and retail buyers together in one place, with over 300 exhibitors showing products tied to the NFL, NBA, MLB, NHL, and NASCAR.

The buyers are the mass retailers, sporting goods chains, specialty shops, fan stores, and university bookstores from more than 100 schools. Moverover, top retailers like Dick’s Sporting Goods, Amazon, and the Independent Collegiate Bookstore Association (ICBA) show up too, along with buyers from North America, Europe, and Asia. Products on the show floor cover a lot of the latest collections of apparel, headwear, footwear, accessories, home goods, gifts, toys, stationery, and tailgate gear. Sports Licensing and Tailgate Show 2027 also organizes networking events like Night After Party for special gatherings, as well as a program called License to Buy, which helps buyers and sellers close deals. Moreover, educational programs led by experts to spread knowledge about growth and sports merchandising strategies.

Want your booth to grab attention at Sports Licensing and Tailgate Show (SLATS) 2027? Get a booth built by Las Vegas’ leading trade show booth builder that knows the Las Vegas Convention Center well. We’ve worked on booths in the South Hall for years, and we can jump in fast if you’re short on time. We handle the design, building, shipping, setup, and dismantling, so you’re not stuck coordinating five different vendors. We know the venue’s rules, so your booth goes up without any last-minute problems.

Reach out and get your SLATS 2027 booth started today!

BUILT TO ATTRACT. DESIGNED TO PERFORM.

Explore custom exhibits designed around real brands, real goals, and real show floors. From compact rentals to large custom environments, Whimsical Exhibits USA creates exhibit solutions tailored to your space, budget, and marketing objectives.

frequently asked questions

1. What makes Sports Licensing & Tailgate Show 2027 valuable for exhibitors?

Sports Licensing & Tailgate Show connects brands with retailers, collegiate buyers, distributors, licensing professionals, and other decision-makers across the sports merchandise ecosystem. With 300+ exhibiting companies, it provides a focused environment for introducing licensed products and building retail relationships.

2. How can an exhibit showcase a large sports merchandise collection without feeling overcrowded?

A well-planned exhibit can organize products into dedicated zones by sport, team, collection, or product category. Strategic shelving, branded graphics, product walls, and open sightlines allow buyers to browse more efficiently while keeping the booth visually organized.

3. What type of booth design works well for Sports Licensing & Tailgate Show?

A custom exhibit rental can combine strong team- or brand-inspired graphics with product merchandising, display shelving, sample areas, and private spaces for buyer discussions. The design should make merchandise easy to discover while supporting one-on-one business conversations.

4. When should exhibitors begin preparing their booth for the 2027 show?

Early preparation is recommended because exhibitors need to coordinate booth design, graphics, product displays, shipping, installation, and venue requirements. The 2027 exhibit hall is at the Las Vegas Convention Center – South Hall, Upper Level, with move-in beginning January 18 for larger booths.

5. How can a booth help turn Sports Licensing & Tailgate Show visitors into retail opportunities?

Instead of displaying products without context, create clear merchandising stories that show how collections can work in retail environments. Featured-product areas, easy-to-read collection information, dedicated meeting spaces, and an organized lead-capture process can help booth teams move conversations from product discovery toward qualified buying opportunities.