IBS New York 2027: The Top Beauty and Spa Trade Show
IBS New York 2027 is one of the biggest beauty trade shows in the country. It will take place March 7-9, 2027 at the Jacob K. Javits Convention Center in New York, NY. IBS has been in existence for over 100 years and is now partnering with IECSC to form Be+Well New York, bringing beauty and spa professionals together under one roof. Here, salon owners, hairstylists, makeup artists, estheticians and nail artists come to see what is new and stock up on products.
More than 500 beauty brands will be presenting their products at IBS New York 2027, and thousands of beauty professionals will be walking the floor. You’ll find everything from hair color and hair tools to skincare, nail care, spa equipment, and salon furniture. The show also runs live demos and classes on cutting, styling, and business growth, taught by working artists and educators. Don’t miss the Business District, where brands find marketing and retail tools to grow their business, the Powerhouse Pavilion for Black beauty entrepreneurs, and the Glam & Go stage, where top brands take the spotlight. There’s also a spot called the Beauty Experience, where stylists can try products first-hand before they buy.
With so many brands on the floor, your booth needs to do more than just taking a wide space at Jacob K. Javits Convention Center. A well-designed exhibition stand in New York helps you catch eyes and pull people in. Our team has built booths at the Jacob K. Javits Convention Center many times before, and we know how to make your space work for a beauty crowd, featuring clean lines, good lighting, and a separate room for live demos. Want to turn foot traffic into business at IBS New York 2027? Schedule a time to speak with our team this week about your needs-in-detail.
