SHOT Show 2027

DATE

January 19–22, 2027

LOCATION

Venetian Expo + Caesars Forum, Las Vegas, NV

1000+

Project Delivered

SHOT Show 2027: The Biggest Show for Shooting, Hunting, and Outdoor Gear

SHOT Show 2027 is the largest trade show for shooting, hunting, outdoor recreation, and firearm manufacturing industries. The event date and venue is 19-22 January, 2027, at the Venetian Expo + Caesars Forum in Las Vegas, NV. 2027 is the 49th year of this expo and it is organized by the National Shooting Sports Foundation (NSSF). It’s also one of the top 10 trade shows in the US. The show is only open to shooting industry professionals. Visitors need a trade badge, business license, or resale certificate to get in, and no one under 16 is allowed.

The SHOT Show 2027 is expected to bring in more than 53,000 attendees from more than 120 countries. 2,700 companies will display products such as firearms, ammunition, optics, hunting gear, outdoor clothing, footwear, survival gear and law enforcement equipment. The show takes up more than 830,000 square feet across two buildings. A covered bridge connects the two venues, and there’s also a shuttle bus running between them. There’s more than just representing the brands; this trade show also runs educational programs, “SHOT After Dark” and “Supplier Showcase” networking functions, and ancillary programs. SHOT University runs law enforcement education sessions on business and compliance topics. Moreover, pre-show outdoor live product demo events are also organized. There’s also a Suicide Prevention Town Hall, which talks about an issue that matters to the industry.

Want a booth that actually pulls people in at SHOT Show 2027? Our team of exhibition stand builders in Las Vegas has worked on booths at the Venetian Expo + Caesars Forum for years, and we take rush bookings too. Design, building, shipping, setup, and takedown, we handle it all under one roof.

BUILT TO ATTRACT. DESIGNED TO PERFORM.

Explore custom exhibits designed around real brands, real goals, and real show floors. From compact rentals to large custom environments, Whimsical Exhibits USA creates exhibit solutions tailored to your space, budget, and marketing objectives.

frequently asked questions

1. When and where is SHOT Show 2027 being held?

SHOT Show 2027 will take place January 19–22, 2027, at The Venetian Expo and Caesars Forum in Las Vegas, Nevada. The expanded show floor spans more than 800,000 net square feet across both venues.

2. Who can exhibit at SHOT Show 2027?

Exhibiting companies must operate within the shooting, hunting, outdoor, or law enforcement industries and receive approval from show management. New exhibitors can submit an application, with booth placement processed according to NSSF membership status and when the application and deposit are received.

3. What booth options are available for SHOT Show 2027?

Exhibitors can plan their presence around their available floor space, branding requirements, and product presentation needs. Custom-built and modular exhibit solutions can be tailored for product displays, branded graphics, demonstrations, storage, and visitor engagement while meeting the show’s booth regulations.

4. How much does a SHOT Show 2027 exhibit booth cost?

For new exhibitors, the listed booth package is $43 per square foot, plus $1,000 per corner and a $1,995 New Exhibitor Package. NSSF members may receive a $5-per-square-foot discount, subject to the stated membership limit. Additional exhibit services and construction costs may apply.

5. How can exhibitors maximize lead generation at SHOT Show 2027?

A strong booth strategy should combine clear product messaging, an engaging layout, dedicated conversation areas, and an organized lead-capture process. SHOT Show also offers exhibitor lead-retrieval services that allow booth teams to scan attendee badges and collect visitor profile information.